Could we have a feature in a near JomDirectory update where we could have a "Claim This Business" Feature? This would allow us as directory owners to manually list a business in JomDirectory, and allow the business to click a button to claim the business. They would then finish registration and select a membership level, or keep the basic free one. Either way, they would now control what content is shown for their biz listing and hopefully will want to upgrade to a more feature rich membership.
Yelp, along with Google Business and NextDoor utilizes this feature.